The People

Design and bind a book based on a speech
5333 Experimental Book Design
Claudia Röschmann
Handmade 18" x 24" perfect bind/hard cover
Cover: hand-pulled slikscreen
Pages: digitally printed
Peer Review: Cronan Intensity Award CS28, MFA SH[ ]WCASE 2014 Best of Show, DSVC National Student Show 10, AIGA Texas Show 2014 3rd Place Student

Bound by German Design Tradition Innovation

Design a book based on a German designer
5360J Int’l Prespectives in Type
Claudia Röschmann
Handmade casebound
COVER: digitally printed with gloss vinyl elements
Pages: digitally printed
Peer Review: Coveted Memorial Ralph Award CS28, MFA SH[ ]WCASE 2014

Dick & Jane E-dition

Transform a set of letterpress prints into another artifact
5360N Alternative Printing Methods
Rose Newton
Handmade 7" x 5" perfect bind
Cover: Woodblock Letterpress
Pages: Metal Letterpress
Peer Review: MFA SH[ ]WCASE 2014 Jurors’ Award

Global Wildlife Conservation Logo Presentation

Design a logo and presentation booklet for a non-profit organiation
11" x 8.5" Wire O
COVER: digitally printed
Pages: digitally printed
Peer Review: MFA SH[ ]WCASE 2014, and MFA Design Competition Runner-Up

Land of the Floating World

Design a publication on design observations gained during study abroad Japan
5330 Typography
Rose Newton
Handmade A3 Japanese Stab
Cover: digitally printed
Pages: digitally printed
Peer Review: Special Merit Award CS28

Logo Designs

Identity marks for several different organizations
Peer Reviews Include: Graphis Logo Design 9, ADDY Awards, AIGA TxShow, MFA Design Competition Runner-Up, MFA SH[ ]WCASE 2014

Data Visualization Posters

Design Circles, Design Directions, and Design, Developer and Director Jobs Around the US
Design a poster using data on job numbers cross referenced with popular cities
5360K Data Visualization
Jill Fantauzza, PhD
18" x 18" and 66" x 36"
Coded in Processing
Pages: digitally printed
Peer Review: Medal of Excellence CS28

21 SEPT

Interpret a chosen topic through typography
5330 Typography
Claudia Röschmann
Video: After Effects
Peer Review: Creative Summit Honorable Mention, MFA SH[ ]WCASE 2014

iVOTE

Design a mobile app to help the underserved with voting and voter information
5360L UX Design
Grayson Lawrence
App: digital mock-up
Peer Review: N/A

Be a Real Superhero

Create awarness to a social issue through gamification
5360L UX Design
Grayson Lawrence
App: digital mock-up
Peer Review: N/A

TravelPal

Design a mobile app that works on wearable tech
Tx State Hack-A-Thon 2015
Grayson Lawrence
App: clickable digital mock-up
Peer Review: N/A

Strawberry Festival

Design a website for a state fair or festival
5320 Web Design
Grayson Lawrence
Responsive Web Design (RWD)
Peer Review: N/A

Mag Lite Holster

Design a package that motivates the user to reduce, reuse, and recycle
5360E Sustainable Packaging Design
Jeff Davis
Package: digitally printed
Peer Review: MFA SH[ ]WCASE 2014

SioTex Branding: a visual case study

Create a branding system for a chemical company
Company Branding
Peer Review: RBPC 2014 Fourth Overall, ACS GCI 2014 Grand Prize

DeL14 Forging Creative Connections: a visual case study

Create collaterals for an eLearning conference
Designs on eLearning Conference Branding
Peer Review: Graphis Design Annual 2016 Merit


Summary

Award-winning graphic designer experienced with corporate identity through logos, packaging, print collateral, advertising, book design, and UX/UI design. Special emphasis on conceptual design and communication goals, high attention to detail, and design thinking to strategize targeted communications. Comfortable with project management and business development.

Skills

Excellent skills in AdobeCC InDesign, Illustrator, Photoshop, and Mac OSX. Capable with HTML5, and CSS3. Familiar with PHP, some JavaScript, Processing, and CartoDB.    MORE...


Experience

8/16 – present Assistant Professor
Sam Houston State University Huntsville, TX
Performed teaching and teaching-related duties of communication design courses, developed teaching materials, prepared & gave examinations, and graded design projects.

8/15 – 5/16 Instructor
Texas State University San Marcos, TX
Performed teaching and teaching-related duties of communication design courses, developed teaching materials, prepared & gave examinations, and graded design projects.

1/16 – 5/16 Adjunct Professor (online)
Austin Peay State University Clarksville, TN
Performing teaching and teaching-related duties of communication design web design online course, developed teaching materials, prepared assignments, and will be grading design projects.

7/13 – 5/15 Grad Teaching Ass’t
Texas State University San Marcos, TX
Performed teaching and teaching-related duties of communication design courses, developed teaching materials, prepared & gave examinations, and graded design projects.

2/14 – 2/15 Chief Creative Officer
SioTeX Corporation San Marcos, TX
Responsible for the overall look and feel of marketing, media, and branding. Special emphasis on conceptual design and communication goals.

8/12 – 8/14 Grad Student Designer
Texas State University San Marcos, TX
Responsible for applying creativity in production of layouts, graphic designs, promotions for print and web, and maintain social media outlets.

8/12 – 5/13 Grad Instructional Ass’t
Texas State University San Marcos, TX
Assist faculty or other staff members in the university by performing teaching or teaching-related duties, such as, developing teaching materials, preparing & administering examinations and grading.

1/04 – 5/14 Sr. Graphic Designer
Chimaera Design San Antonio, TX

7/09 – 9/10 Graphic Designer/Prodt. Artist contract labor
Blue Clover San Antonio, TX

7/08 – 11/08 Graphic Designer/Art Director contract labor
Wickley Interactive San Antonio, TX

10/07 – 05/08 Art Director
Market Vision Latino Marketing Agency San Antonio, TX

5/07 – 9/07 Graphic Designer/Pre-Press
Multicopy Printing Company, Inc. San Antonio, TX

6/06 – 5/07 Graphic Design Intern
The Bradford Lawton Design Group San Antonio, TX

7/05 – 12/05 Graphic Design Specialist Temp/Part-time
Zachry Construction Corporation San Antonio, TX

U.S. Army *DD-214
available upon request

Education

Texas State University
MFA-Communication Design
Thesis: Do Good Work: Building a Collaborative Network for Graphic Designers & Nonprofit Organizations

Texas State University
International Perspectives in Design, Japan

Texas State University
International Perspectives in Typography, Germany

Texas State University
BFA-Communication Design

Texas State University
Photography and Art History, Italy

San Antonio College
AA-Art

San Antonio College
AAS-Graphic Arts-Print


Awards

2017 ADDY Award Local SHSU Dept of Art Annual Gala Materials

2017 Graphis Logo Design 9 Merit Chile Chingazo Logo

2016 Graphis Design Annual Merit DeL 2014: Forging Creative Connections

2015 Creative Summit 28 Chris Hill Creative Passion Award Graduate Portfolio

2015 Creative Summit 28 Special Merit Award Land of the Floating World Book    MORE...

2015 Creative Summit 28 Coveted Memorial Ralph Award Bound by German Design Tradition Innovation Book

2015 Creative Summit 28 Medal of Excellence Design Circles Data Visualization Poster

2015 MFA C[ ]NCEPT Invitational Nominee Do Good Work

2014 American Chemical Society Green Chemistry & Engineering Business Plan Competition (team): Grand Prize

2014 Dallas Society of Visual Communicators: Show The People Book

2014 Rice Business Plan Competition (team):
Early-Stage Investment Prize Texas HALO Fund
Winner Challenge Round Flight 6
First Runner-Up CASIS ISS National Lab Space Flight Prize

2014 AIGA Texas Show: Third Place Student The People Book

2014 TxState University Pin for Service Excellence to ASG House of Graduate Representatives

2014 MFA SH[ ]WCASE Best of Show The People Book

2014 MFA SH[ ]WCASE Jurors’ Award Dick & Jane E-dition

2013 AIGA San Antonio Runner-Up Pixels of Fury Face-to-Face Design Invitational

2013 TxState University ASG House of Graduate Representatives Certificate of Appreciation

2013 MFAcomdes Workshop First Runner-Up Global Wildlife Conservation Logo Comp

2013 MFA C[ ]NCEPT Invitational Nominee The People Book

2013 Creative Summit 27 Cronan Intensity Award The People Book

2013 Creative Summit 27 Certificate of Merit PeaceOneDay.org Video

2013 TxState University Pin for Service Excellence to ASG House of Graduate Representatives

2010 AIGA TX Show Special Recognition 3 Logos

2010 ADDY Silver Award Local Carlos Morales Electrician Logo

2009 Art Directors Club of Houston Silver Award Carlos Morales Electrician Logo

2009 DSVC Show Gonzalez Law Firm Logo

2008 District ADDY Bronze Award

2008 ADDY Gold Award Local A Type of Junk Book

2008 ADDY Silver Award Local Market Vision Tamale Xmas Card, Tom Waits’ Barber Shop Book

2007 Art Directors Club of Houston Bronze Award San Antonio Samaritans Membership Drive

2007 Creative Summit 22 Coveted Memorial Ralph Award antiwar.com Poster

2007 Creative Summit 22 Certificate of Merit A Type of Junk Book

2007 ADDY Silver Award Local Gardens of Avalon Freedom of Religion Posters

2006 Art Directors Club of Houston Show Alibis Sports&Spirits Logo

2006 ADDY Silver Award Local Nickle & Dimed Book Jacket and Double Six Productions Logo

2005 ADDY Gold Award Local Dragon Fire Gum Ad Campaign

2004 ADDY Bronze Award Local Absolute Teas Product Label

2003 Texas Two Competition Certificate of Merit RID Ad Campaign

2003 SAC Dia de los Muertos Competition First Place Poster Design

VICA Commercial Art Competition First Place Ribbons Illustration, Single Ad


Exhibitions

SHSU Dept. of Art 57th Annual Faculty Exhibition, 30 JAN – 03 MAR 2017, Gaddis Geeslin Gallery, Group, Curated, Local, 3 Pieces

AIGA San Antonio Get Out the Vote, 19 OCT 2016, High Five Shop, Group, Juried, National, 1 Piece

AIGA San Antonio Get Out the Vote, 08 OCT 2016, 1960 Studio, Group, Juried, National, 1 Piece

AIGA Philadelphia Get Out the Vote, 01 – 29 JUL 2016, Art Gallery at City Hall, Group, Juried, National, 1 Piece

AIGA Philadelphia Get Out the Vote, 07 JUL 2016, Painted Bride Art Center, Group, Juried, National, 1 Piece

AIGA Cleveland Get Out the Vote, 07 JUL 2016, The Galleries at CSU, Group, Juried, National, 1 Piece

Oso Bay XIX, 30 MAR 2016, Texas A&M Corpus Christie, Group, Juried, National, 1 Piece

Creative Summit 28, 28 MAR 2015, TxState University, Group, Juried, National, 3 Pieces

TxState University MFA Thesis Exhibition 2015 Group show, 5 Pieces, 1 Cohesive Project

DSVC National Student Show, 02 MAY 2014, Double Tree Hotel, Group, Juried, National, 1 Piece

AIGA Texas Show, 12 APR 2014, Canopy 6, Group, Juried by James Victore, Chris Bilheimer, Aaron Draplin, Dirk Fowler, Dan Ibarra, and Frances Yllana, State, 1 Piece

TxState University MFA SH[ ]WCASE 2014 Group show, Juried by Armin Vit and Christian Helms, 12 Pieces Accepted

Creative Summit 27, 05 APR 2013, TxState University, Group, Juried, National, 2 Pieces

Visual Pulp: Per Verse, 21 APR 2012, Agora, Group, Curated, Local, 1 Piece

AIGA Texas Show, 30 APR 2010, Action Figure, Group, Juried by Paula Scher, Joe Duffy, Karin Fong, Herman Ellis Dyal, Thomas Hull, and Paula Savage Hansen, State, 3 Pieces

DSVC National Student Show, 03 APR 2009, Renaissance Dallas-Richardson Hotel, Group, Juried, National, 1 Piece

Creative Summit 22, 23 MAR 2007, TxState University, Group, Juried, National, 2 Piece

SAC Student Art Show, 7 Pieces Accepted


Articles

2016 @TEDTALKS ideas.ted.com Gallery: Posters That Will Mack You Want to Go Vote


Residencies

Gettysburg National Military Park US Military Veteran Artist in Residence, 17 JUL – 11 AUG 2017


Judge

Air Force Media Contest 2014

Creative Summit Student Competition 2010 – 12


Speaking Engagements

2017 Digital Education Summit: Post Online‽ 0_o Digital Anonymity: Addressing Student Concerns and Maintaining Professional Excellence.

2017 SHSU Dept. of Art Artist Talk: Panel Member Topic—“57th Annual Faculty Exhibit”

2016 SHSU Dept. of Art Talk: Panel Member Topic—“WASH Faculty Panel”

2014 TxState Student Gov’t Senate: Panel Member Topic—“What to Expect in Graduate School”

2014 Brown Bag Session: Panel Member Topic—“What I Wish I Had Been Told as a New Graduate Student”

2014 Rice Business Plan Competition (team effort)

2013 TxState University Brown Bag Session Panel Member, Topic—“What I Wish I Had Been Told as a New Graduate Student”

2012 UTSA Publication Design Class

2012 San Antonio College Art Direction Class


Affiliations

AIGA San Antonio—Founding Officer/Member, Second President (Interim), First V.P. (Interim), AIGA Texas Show 2012 San Antonio Rep., Advisory Board Member, 100 Year Annv. Liason to Nat’l Organization

San Antonio College—Professional Advisory Committee Member

2012–15 TxState University ASG House of Graduate Representatives, College of Art & Design Rep—Parliamentarian 2014 – 15


Academic

TxState Medallion and Honor Cord for Distinguished Service to the Student Government Graduate House of Representatives 2015

TxState Honor Cord for Military Service 2015

Research Support Fellowship Recipient 2015

TxState Grad College Scholarship 2013 & 2014

Alpha Chi National College Honor Society—Texas Iota Chapter 2013 Graduate Inductee

Texas State University Dean’s List—2 Semesters

San Antonio College President’s Honors List—6 Semesters

TxState ASG Scholarship

Beverly Nix Coiner Scholarship

AdFed Scholarship


Volunteer

2016 Designs on eLearning: Abstracts Reviewer

2013 TxState University Presidential Award for Excellence in Teaching, Committee Member

2012 McNay Art Museum, Dia de los Muertos Family Day Screen Printing Demonstrator


Moderator

2016 TxState University Fün Committee Women in Design Panel Organizer/Moderator

2013 TxState University 5th Int’l Conference for Grad Students, Conference Opening

2012 TxState University 4th Int’l Conference for Grad Students, Conference Opening


U.S. Militray Honors

Honorable Discharge

Army Achievement Medal with Single Bronze Oak Leaf Cluster

Good Conduct Medal

National Defense Service Medal

Korean Defense Medal

Overseas Service Ribbon

Army Reserves Component Overseas Training Ribbon

Army Service Ribbon

Expert Awards: Rifle, Grenade

91B D2 Combat Medic/Dermatology Technician



Teaching Philosophy

Every student has a spark of interest about design when they decide to pursue an education in the design field. I see the university as the hearth and my roll in students’ lives as the fuel to ignite their flames of knowledge about design. Each bit, each stage of the learning process should further that burning passion for information. I do this thorough explanation of processes, reinforced by in-class practice, outside-classroom projects, and I test their results.    MORE...

I encourage collaborative work in- and outside of the formal classroom. Teaching through the scientific method allows for this kind of playful experimentation: formulate a question (what is the problem), research the problem (why is it a problem), form a hypothesis (why the problem exists), form predictions and test (if we do this, then we should get that; now let’s try it out), analyze the results (does it work), and share the results (show the work).

This process develops skills in critical thinking, life-long learning techniques, analytical strategies, and prepares students for careers in the communication, interaction, product, or service design industries. This experimentation and play permits students the freedoms to explore the possibilities of hands-on creation. Outcomes are measured with direct questions to students about completed projects (What worked? What didn’t work? How could the process be improved upon?). I plan to foster this understanding to further my abilities, in teaching to sustain design education and community involvement through organizations such as the AIGA and personal efforts. Additionally, I want to empower students with entrepreneurial abilities, skills, and knowledge to pursue self-initiated careers. I enjoy teaching and igniting the fire for design in my students. It is our responsibility to pass along our knowledge and information to others so young designers can blaze new trails of understanding in all fields of study and craft. My research centers around social design, improving the learning experience of mentorships and internships to tackle issues of high unemployment among young designers, and nonprofits needing greater time commitments from designers. I also hold interests in science, technology, and biometrics.


Discipline of Design

Design is currently seeing a rise in interest from several industries. Companies like IBM, Whole Foods, Intuit, General Motors, and traditional advertising and design firms are looking for designers. Most recently it was stated in an article entitled »Why VC Firms Are Snapping Up Designers« on FastCoDesign.com, VC’s are hiring designers to help the companies they invest in to succeed, »A designer can bring a viewpoint of not just aesthetics, but economics and usage« (John Meada).    MORE...

Design is being valued in completely different way. Design isn’t just making things look good any more, it’s making companies more viable because of critical thinking and problem-solving abilities. Additionally, social based design is stronger than before because nonprofits see how design can increase messaging, because »...we live in a culture where social issues, as much as commercial products, require effective communications« (Social Work: Saatchi & Saatchi’s Cause-related Ideas). Designers are being appreciated for their abilities to analyze client issues and synthesize resolutions.

Designers need to concern themselves not only with creative but with how technology works, and how to create with current electronic media and the technology of tomorrow. Michael Rock writes, »An examination of the designer-as author could help us rethink process, expand design methods, and elaborate our historical frame to incorporate all forms of graphic discourse. ...[T]he primary concern [for design is]... what it does and how it does it« (Graphic Design Theory). Designers who understand design, interactive coding, user interface, and user experience will be better prepared for tomorrow’s top positions. This practice will require working in collaboration with persons trained and working in other fields, like science and engineering. Someone who can think on their feet, and execute projects with skill and precision will be highly sought-after. This shift in focus needs to be addressed by higher education.